Hi! I’m SooLin Kim — a Marketing & Growth Analyst!

I got my start designing and launching branded campaigns for companies like Notability, Dell, and TJX — leading content calendars, building ambassador programs, and growing engaged communities on Instagram, YouTube, and TikTok. That hands-on experience taught me what works and how to make it scale.

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Since then, I’ve expanded into campaign operations and performance strategy, supporting paid media teams and running brand lift studies at Nexxen. My work now bridges content and systems: I care about both what the audience sees and how the backend functions.

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I’ve worked with small startups and global brands, from app companies to major retailers. Whether I’m writing copy, building workflows, or troubleshooting a Meta campaign, I bring clarity, creativity, and care to every project.

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If you're looking for someone who can connect the dots between strategy, story, and execution, I’d love to connect!