Hi! I’m SooLin Kim — a Marketing & Growth Analyst!

I got my start designing and launching branded campaigns for companies like Notability, Dell, and TJX — leading content calendars, supporting ambassador programs, and growing engaged communities across Instagram, YouTube, and TikTok. That hands-on experience taught me what resonates with audiences and how strong campaigns are built.

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Since then, I’ve expanded into campaign execution, performance strategy, and brand lift analysis, supporting influencer campaigns and measurement initiatives at Nexxen. My work bridges content and systems: I care about both what the audience sees and how the backend drives results.

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I’ve worked with both startups and global brands, from early-stage companies to major retailers. Whether I’m writing copy, building workflows, or translating campaign performance into clear next steps, I bring clarity, creativity, and strong execution to every project.

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If you're looking for someone who can connect strategy, storytelling, and execution, I’d love to connect!